Google Zeitgest 2019
Google Zeitgeist is the tech giant’s annual thought leadership conference, bringing together 250 C-level executives and Google partners for three days of speaker sessions, evening events, networking, and Sandbox exploration. In 2019, the event was held at Montelucia Resort & Spa in Paradise Valley, Arizona.
The mission of Zeitgeist is for attendees to build relationships with a significant number of top advertisers and partners representing the most important aspects of our business at a best-in-class thought leadership event.
The mission of the Google Sandbox is to create interactive, relevant, and playful live experiences that showcase Google's perspective on the future of technology and the ways users connect with that technology in the real world.
inspiration images
Sandbox Plan
The Google Sandbox showcases several projects and products that are relevant to their customers and influence the world around us. Located outside of the General Session theatre, the Sandbox featured 8 interactive demos. I was responsible for leading the design on two demos including AI for Social Good (AI4SG) and YouTube.
YouTube
For the YouTube demo, my role was to create an interactive experience which was brought to life through a series of vignette boxes. The boxes invited the attendees to see that YouTube is made for everyone, by everyone and is massively personal. Each box featured a tablet or smart phone with a video playing made by everyday people and YouTube stars. Thoughtfully curated artifacts were placed on an inviting and airy framework display. They supported the majority of video content while a select few had actual take-aways for the attendees.
Final 3D Visualization
Set Photography
Detail Photography
AI for Social Good
AI for Social Good is Google’s initiative in leveraging AI technology to improve society by addressing the world’s biggest environmental and humanitarian problems. AI does not just power commercial goods (like phones, cameras, & apps) but can also play an intricate role in addressing societal challenges.
Flood Forecasting was developed to help keep people safe during floods; Google is using AI to create better flood forecasting models that predict when and where floods will occur. The predictions are being made using a combination of machine learning, satellite imagery, and physics-based simulations and are shared with affected individuals using Google Search, Maps, and other services.
A topographic riverbed model was created with 16 layers representing varying depths in a river (shades of blue) and multiple levels above ground (shades of green.) In the first few layers above sea level, different parts of the layers are painted blue to show how water levels do not rise evenly during a flood along the river. This shows why accuracy in prediction of when and where a flood might occur and severity of the event are important in keeping people safe and prepared.
Tablets were used to showcase 7 human snapshots. These snapshots are combinations of copy and custom graphics, showcasing the human side of Google’s flood initiative. These visuals included images of families, technology, villages, etc. Each snapshot provides an in-depth look into a particular facet of the initiative and, when viewed all together, users walk away with a comprehensive understanding of the impact of this program.
3D Visualization - Concept Progression
