Google GBO LC 2023

GBO LC (Global Business Organization Leadership Conference) is Google's annual event for their internal team of over 700 CEOs. The GBO is Google's team that drives revenue growth for Google's ad products and services. This two day event was filled with key note speeches, break-out sessions, networking opportunities, and an after party on night two. For this project, in my role as Creative Director, I managed multiple designers and oversaw all 2D and 3D designs from concept sketches to completion of the live event. The creative team worked with florists, caterers, lighting designers, and producers to fine-tune every single detail to fit the event branding.

Days 1 & 2

The event took place on Google’s campus in Shoreline, California. The concept of the daytime activities was a play on Google’s primary colors. The colors were muted down, and a playful graphic motif of shapes was designed as a kinetic event logo and used across giveaways, backdrops, screen content, and more. The color palette and event branding was specifically designed within the context that it would be seen and interacted with during the daytime.

Overall Look & Feel - Architectural, Natural, Playful

General Session

Welcome Reception

We collaborated with the caterers to ensure the hors d'oeuvres and cocktails were playful, on brand colors

Night 2 / Evening Event

The Evening Event (after party) took place at an airplane hangar, a few miles away from Google’s campus. The concept for the after party was to flip the script on the event branding that guests had grown familiar with over the first two days. The color palette was shifted to vibrant hues that were inspired by the colors of the setting sun. The composition of the event logo motif was scaled up for graphic backdrops throughout the space. Unique materials such as dichroic film and highly reflective chrome and mirrors were selected to help reflect colorful lighting fixtures that were incorporated into the design of the space. The colors and materials used in scenic elements created a truly transformative event that changed as the sun went down, and the colorful lighting fixtures became brighter and more vibrant in the dark.