Event at a glance : While at Sparks, my role for this project was designing the iconic Landmark structure, the Micro-Kitchen Carts, and the Google Hardware Demo displays. These photos are a snapshot into the event as a whole.

The Landmark

The iconic I/O landmark is the first thing guests see as they walk down the hill after arriving and picking up their badges. Every year, the structure is redesigned with new colors and materials to go along with the updated logo and event branding. For 2023, the swooping graphic was designed to look like an optical illusion that works with the three dimensional shapes. A translucent, smokey-colored vinyl with a fluted texture was applied to the exterior facing acrylic, creating the illusion that the I/O shapes were magnifying the large swopping graphic on the backwall.

Micro-Kitchen Cart

Designed as a grab-and-go snack stop, the Micro-Kitchen Carts were scattered around the event for guests that needed a quick pick me up between sessions and exploration! The main body of the cart was finished with the warm birch wood seen throughout the event, while the hardware (wheels, handle, and feet) were highlighted with Google’s primary red color. The playful event branding was printed on the scalloped-edge awning and perforated wood and metal were added for extra texture.

Made by Google Demos

Google’s Hardware team introduced several brand new products at I/O. The color blocking of the main demo was designed to showcase the different color-ways available for the families of devices. Press reporters attended I/O specifically to play with these new devices -photographing them for posting along with their online articles. The color blocking and large space on the first tier of the demo was designed to create a clean backdrop for press photography. A standalone table with un-tethered devices was designed for guests who wanted more time to freely experience the products without being bound to the demo stand.